In a post-pandemic economy where recession-resistant, family-focused services are in high demand, children’s business investments are becoming a popular choice for entrepreneurs. From education to entertainment, and now essential services like hair care, opportunities in the children’s market are expanding fast. Among them, Snip-its, a trailblazer in the children’s haircut industry, stands out as one of the most compelling franchise opportunities in the space.
Below, we explore why investing in businesses that serve children is on the rise—and how Snip-its is perfectly positioned to help you build a thriving, community-rooted enterprise.
The Rising Demand for Children’s Services
The children’s market in the U.S. is enormous and growing. According to the U.S. Census Bureau, over 3.6 million babies are born every year. By the time those children reach toddlerhood, they begin consuming a wide range of products and services: haircuts, clothing, education, toys, and personal care.
While many entrepreneurs chase trends, savvy investors recognize that children’s needs are non-negotiable, especially in categories like grooming and hygiene. These industries are essential, recurring, and emotionally important to families. Parents want services that are reliable, enjoyable for their kids, and delivered in a child-focused environment.
Why Children’s Business Investments Are Recession-Resistant
During uncertain times, parents may cut discretionary spending, but not on their kids’ basic needs. This makes children’s businesses especially resilient in slower economic cycles. In fact, several key traits make this category recession-resistant:
- Recurring revenue: Services like haircuts, tutoring, and childcare are needed regularly.
- Loyalty and word-of-mouth: Parents tend to share and rely on trusted recommendations.
- Multi-child households: One happy customer often means repeat visits for siblings.
- Lifetime value: Serving a child from their first haircut to pre-teen years creates long-term relationships.
This is exactly the kind of sustainable model Snip-its has capitalized on for nearly 30 years.
Snip-its: A Proven Leader in the Children’s Haircut Market
Founded in 1995, Snip-its revolutionized the children’s hair salon industry by transforming the standard haircut into a fun, stress-free adventure. Since then, Snip-its has delivered millions of haircuts to children across the United States, building a powerful, loyal customer base in the process.
Unlike traditional salons, Snip-its was purpose-built to serve kids:
- Kid-friendly store designs with bright colors and interactive play zones
- Custom cartoon characters that guide children through their “Haircut Adventure”
- The Magic Box—a toy reward system that makes every visit feel special
- Specialized stylist training focused on child comfort and safety
This tailored approach helps reduce anxiety, build trust with parents, and keep children coming back eagerly.
An Industry with High Earning Potential and Room to Grow
The children’s haircare industry generates more than $5 billion annually, according to Inc. And while that number is impressive, the true opportunity lies in how fragmented the competition is. Few brands have managed to build a national presence with the same credibility and consistency as Snip-its.
This gives Snip-its franchise owners a distinct edge in both brand recognition and first-mover advantage, especially in untapped or underserved markets.
Multiple Revenue Streams for Franchise Success
Unlike many single-service children’s businesses, Snip-its has expanded its offerings to create multiple income streams, which include:
- Professional haircuts for kids
- Add-on services like shampooing, braiding, and kid-safe spa treatments
- Retail sales of proprietary Snip-its haircare products
- Birthday party packages and special events
- Accessories and toy merchandise
These extra services not only increase profitability but also differentiate Snip-its from general salons or discount chains that don’t offer specialized children’s experiences.
Low Barriers to Entry, High Support from Day One
One of the most attractive features of investing in a Snip-its franchise is how turnkey the business model is, no salon or beauty experience required. Your role as a franchise owner is to build a great team, manage your staff, and focus on customer experience.
Here’s what Snip-its provides to set you up for success:
- Initial training and onboarding covering operations, management, and customer service
- Ongoing support in hiring, marketing, and community outreach
- Help with location selection, build-out, and grand opening planning
- Marketing playbooks and branded assets to launch your local presence with impact
- Professional development for stylists and managers
This comprehensive support system makes Snip-its a great fit for first-time business owners and seasoned entrepreneurs alike.
Scalable for Multi-Unit Ownership
Many Snip-its franchisees start with one location—and grow quickly. The straightforward nature of the business, combined with predictable demand and repeat visits, makes it easy to scale. In fact, many of the brand’s top-performing owners operate multiple successful locations.
Multi-unit ownership offers:
- Operational efficiencies
- Shared staffing resources
- Stronger brand presence in regional markets
- Greater overall profitability
Make a Lasting Impact in Your Community
Beyond the numbers, Snip-its franchisees consistently say one thing: this business feels good to own. Helping kids feel confident and making parents’ lives easier adds meaningful purpose to your day-to-day operations.
The Time Is Now: Why Invest in a Children’s Business Like Snip-its Today?
If you’re evaluating children’s business investments in 2025, Snip-its should be at the top of your list. Here’s why:
- Essential, recurring service with built-in customer loyalty
- Proven brand with nearly 30 years of success
- Multiple revenue streams to grow your income
- Low startup cost starting at $212,515
- Comprehensive training and support from a passionate franchise team
- Real community impact through service to children and families
With many open territories available, there’s never been a better time to bring the Snip-its experience to your area.
Ready to Explore a Snip-its Franchise?
Investing in a Snip-its franchise means joining a brand that is beloved by families, respected by professionals, and primed for national expansion. If you’ve been looking for a business that’s both profitable and purpose-driven, Snip-its is your opportunity. Contact us today to learn more about how you can start your journey with Snip-its and make a smart investment in the booming world of children’s services.